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Improving Your
Business-to-Business
Direct Marketing



Clifford E. O'Brien, Our Founder and CEO

Cliff O'Brien has over 25 years of marketing experience with a number of enterprise organizations and direct marketing agencies. He has successfully managed the development and execution of many direct marketing programs ranging from highly targeted high-tech business-to-business lead generation campaigns to high volume business-to-consumer sales campaigns, often integrating direct mail, telemarketing, print advertising, e-mail, and other channels.

Early in his career, he worked for two of the largest consumer direct marketing companies in the world, Doubleday Book Clubs and Publishers Clearing House. Experience with these organizations is considered by the direct marketing industry to be the best "basic training" available, providing the fundamental consumer communications and financial concepts that are critical to developing effective, efficient business-to-business direct marketing campaigns.

As Senior Director of Client Services for one of the largest Teleservices agencies in the world, he successfully managed staff in creating over 250 direct marketing campaigns for 46 clients over a seven-year period.

As Direct Marketing Manager for a high-tech Fortune 500 company, he consistently created and executed breakthrough lead generation campaigns for a variety of products and services in different markets.

As Project Leader for a Sales Force Automation project at a medium sized high-tech company, he worked with internal management, outside consultants and vendors in designing and implementing an international strategic marketing database system. The system was implemented quickly and under budget, unusual because the success rate for implementation of these systems is only 35% due to complex organizational, technical, and cultural issues. The system helped the organization grow 500% in four years at an improved profit margin and was the subject of a feature article in World Trade Magazine.

Cliff founded CEO Direct Marketing Services to help small and medium sized companies sell their products and services to other businesses and achieve their growth and profitability goals by including proven direct marketing techniques in their marketing communications mix.

Cliff has a BSBA in Marketing from Boston College and an MBA in Finance from Suffolk University. He is the author of the newly-published guide, Improving Your Business-To-Business Direct Marketing.


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