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Improving Your
Business-to-Business
Direct Marketing



CEO Direct Marketing Services

CEO Direct Marketing Brochure

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CEO Direct Marketing Services is a direct marketing consultancy and agency specializing in helping small and medium sized businesses sell their products and services to other businesses using direct marketing tactics such as direct mail, telemarketing, and e-mail with specialization in the generation of qualified sales leads.

Services Available

  • Strategic Planning - Use of Direct Marketing in the Marketing Mix
  • Customer Profile Research - Analysis of Target Market
  • Campaign Planning - Brainstorming and Concept Creation Process
  • Campaign Components - Evaluation of Lists, Offers, Formats, Media
  • Campaign Management - Execution and Tracking of Campaigns
  • Vendor Management - Guidance and Assistance in Managing Vendors
  • Media Analysis and Recommendations - Channel Integration and Timing
  • Financial Analysis of Direct Marketing Campaigns - Return on Investment
  • Post Campaign Analysis - Understanding of Successes/Failures

Unique Value for Clients

  • Guaranteed Direct Mail Response Rate Program
  • Pay For Performance Plan
  • Highly Responsive Customized Service
  • Specialization in Serving Small and Medium Sized Businesses
  • Business-to-Business Integrated Direct Marketing Expertise
  • Broad Experience with High Value Products
  • Proven Highly Efficient Direct Mail Creative Format

CEO Direct will help you start or improve your Direct Marketing Program, resulting in increased sales, higher sales force productivity, lower promotional costs, and a positive return on your marketing investment. In addition, significant value from improved customer relationships will be realized, helping your company achieve its growth and profitability goals quickly and efficiently.

Direct Marketing Research

Research shows that many companies are reallocating a significant percentage of their marketing budget to direct marketing and are achieving a positive return on their investment. Last year expenditures on passive promotional activities such as general advertising were reduced by 44% while spending on targeted direct marketing programs integrating direct mail and telemarketing increased by 108%.

Integrated direct marketing programs using direct mail, telemarketing, and e-mail are penetrating new markets, shortening the sales cycle, and allowing sales forces to be more productive by focusing on closing new business and nurturing customer relationships.

Guaranteed Response Rate

CEO Direct is unique in offering a Guaranteed Response Rate Program. Based on analysis of the product and market environment, CEO Direct will guarantee a certain response rate that will help ensure that your company achieves a positive return on your marketing investment.

If your company is already using direct mail, you benefit by trying this program as an alternative, testing its effectiveness against your standard package. Companies not using direct mail will benefit from this low risk test by determining how much direct mail will contribute to achieving their sales goals.

Campaign Management

Campaigns are developed and executed by Cliff O'Brien and his support team: campaign managers, list brokers, mail houses, graphic artists, copywriters, printers, telemarketing service bureaus, and database services companies.


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BTB B2B Direct Marketing by CEO Direct Marketing Services

PO Box 211  ~   Milton, DE 19968
Phone (609) 977-9124

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